In 1910, Everlast was born in one of the world’s toughest urban cauldrons, The Bronx. It has survived, it has gone the distance, fought tooth and nail, and in 2010 Everlast celebrates its centenary. One hundred years and counting.

Down through the years, Everlast has been in the boxing ring with some legends, the names have come and gone. The great and the infamous, from Jake La Motta, Sugar Ray Robinson and Ali to Frasier, Foreman and Tyson. They all fought in Everlast. They all stood as individuals to confront their opponent under the glare of the spotlight in a canvas arena that offered no hiding place.

The history of Everlast is intertwined with the history of boxing. Said another way, we put the BOX in BrOnX.